How Abmatic AI Achieved SOC 2 Compliance in Just Six Days and Unblocked Two Deals

Abmatic AI is an advanced AI-powered marketing platform designed to help businesses scale their account-based marketing (ABM) efforts across multiple channels. Trusted by leading brands, Abmatic AI is transforming the future of personalized marketing and revenue generation.

“A previous company that I worked with did SOC 2 Type 1 a few years ago when these automation tools weren’t available. It took a full year. Now, with solutions like Secureframe, you can do it in six days. That’s the real difference. If you do it the manual, old, slow way, it’ll take you 10x, 50x, 100x more time than it will using Secureframe.”

Jimit Mehta, CEO and Co-founder, Abmatic

Highlights

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Challenges

  • Customers specifically requested SOC 2 compliance for deals to close.
  • Tight timeline to achieve SOC 2 Type 1, with a goal of completing the process in under a week.
  • Manual SOC 2 processes would have delayed Abmatic AI's timeline significantly.
  • Considered other solutions like Vanta and Drata but chose Secureframe based on a strong referral, pricing, and feature set.
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Solutions

  • Integrations that automated key processes and tasks, including evidence collection and control testing.
  • Automated evidence collection for SOC 2 controls reduced the need for manual input, saving significant time and effort.
  • Exceptional customer support, particularly from their customer success manager, who played a pivotal role in completing SOC 2 in just six days.
  • Policy templates and automated workflows that streamlined policy management and employee training, speeding up compliance.
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Results

  • Achieved SOC 2 compliance in just six business days.
  • Secured two critical customer deals directly enabled by SOC 2 compliance.
  • Saved months of manual effort that would have been required for SOC 2 compliance.
  • Seamless audit experience thanks to the audit partner being familiar with and trusting the Secureframe platform.  
  • Enabled continuous monitoring to ensure ongoing compliance.

Challenges

Facing increasing pressure from potential customers to demonstrate strong security or risk losing valuable deals, Abmatic AI needed a solution that could fast-track SOC 2 compliance.

As Abmatic AI finished developing their product and began engaging with potential customers, CEO and co-founder Jimit Mehta discovered that security was a pressing issue. 

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“As we started speaking with customers, the question about security kept popping up and some specifically asked about SOC 2. So we knew that before getting customers, we need to have SOC 2 compliance.”

Through these conversations, it became clear that without SOC 2 compliance, Abmatic AI couldn’t move forward with certain deals. This drove the company to seek a cost-effective and feature-rich solution for achieving SOC 2 as quickly as possible.

While Vanta and Drata were heavily advertising in the space, a mentor of Jimit’s recommended Secureframe based on her own experience getting her company SOC 2 compliant. 

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“It became a no-brainer. If she’s used Secureframe and has a good recommendation, I should go with you.”

Solutions

Abmatic AI was able to significantly reduce the time and effort required to get SOC 2 compliant thanks to Secureframe’s automated evidence collection and a trusted audit partner.

Jimit emphasized the importance of automation, given the extensive number of controls required for SOC 2 compliance.

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“The reason I went with Secureframe was because I could automate a lot of tasks through its integrations. I wanted to cover as many of the hundreds of SOC 2 controls in an automated format as possible since that would mean less work I’d have to put in,” he says.

This automation was also key since Jimit and his team lacked knowledge and expertise when it came to the SOC 2 framework. With Secureframe’s tests, they saw exactly what gaps they had to fill and evidence they needed to get SOC 2 ready. 

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“Without those automated tests, we would have been lost.”

Jimit also praised Secureframe's customer support, specifically his customer success manager, Coletta Edison, who helped his team navigate the SOC 2 process quickly.

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“We couldn’t have done this as quickly as we did without her. She was phenomenal. It was me and my four team members, all of us in the Secureframe platform and on calls and emails, bombarding her with questions. She understood and responded perfectly to all of them.”

The policy templates and personnel management features provided by Secureframe were another critical factor in their success. Jimit credited these capabilities with saving a significant amount of time.

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“I wouldn’t even know what or where to search for for these policies. So those templates were very helpful to frame that,” he says. “And the acceptance of these policies, the employee onboarding, the security training—all of that made it possible to get compliant so quickly. It would have taken a lot longer if it wasn't for Secureframe.”

Results

Abmatic AI was able to get SOC 2 compliant in six business days using Secureframe.

Thanks to Secureframe’s automation and customer support, Abmatic AI achieved SOC 2 Type 1 compliance in record time, securing the audit report just days after signing up for the platform.

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“It took us six business days from signing up to the platform to having an audit report in hand.”

This quick turnaround was possible thanks to the trusted audit partners that Coletta recommended. 

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“In that short time window, I was able to reach out to all of the auditors she recommended and get the right partner who was able to match our speed and do it at a reasonable cost,” he says.

Having an auditor that was familiar with and trusted the Secureframe platform made the audit process painless. 

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“They trust Secureframe. They could see all our tests are green in Secureframe and automatically see the evidence. If they didn’t have that, they would have to go through it line by line.”

Abmatic AI’s speed to compliance was crucial for closing deals with two major customers who had required SOC 2 before moving forward.

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“We wouldn’t have been able to sign these two customers without the SOC 2 Type 1 report,” he says. “Time kills all deals so we wanted to crunch the process down into a tight timeline. Secureframe allowed us to get SOC 2 compliant so quickly that we were able to continue the sales journey with them and convert that into revenue.”

Looking back on the experience, Jimit emphasized the massive time savings Secureframe provided compared to manual efforts in the past.

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“A previous company that I worked with did SOC 2 Type 1 a few years ago when these automation tools weren’t available. It took a full year. Now, with solutions like Secureframe, you can do it in six days. That’s the real difference. If you do it the manual, old, slow way, it’ll take you 10x, 50x, 100x more time than it will using Secureframe.”

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